Vision & Strategy


The company’s vision is to become one of the leading companies in the Kingdom that provides superior cooperative insurance services through offering the best services and products that cater to its clients’ needs.


The company’s mission is to offer world-class quality insurance products and services, provide trust and added value and build a long-term and solid relation with its clients across the Kingdom.

The Strategy

The company’s strategy depends on a long term, steady and sustainable growth of its business by implementing effective and successful action plans for managing and developing business that achieves its diverse goals aimed at targeted segments. This will enable the company to provide a full range of insurance products and services that fits the needs and requirements of clients, and provides them with security and protection for their business through effective risk management.